Marketing and Sales Strategies
Flyers are the best way to market at Festivals, Clubs, Malls and wherever you go because they are larger than a business card, and if it captures someone’s attention immediately, they ill more than likely, slip it into their purse and put it on their dresser when they get home, and come back to it at a later date. I must say that the average call back time on flyers and cards are normally 2-6 months, so you must continuously give them out everywhere you go. Remember that you will forever changing your pictures and verbiage on your flyers and cards, so make sure to keep a graphic designer handy.
Business Cards are a reflection on you, so I recommend making them pretty and making them quality. Some people go to VistaPrint.com, for economical quick cards, but I would advise that you connect with a Graphic Designer in the links below to design them for you. Once they have finished, you will upload the file they sent you to a company like www.primaflyers.com for printing, (or one like this in your area), and you’re in business! You may have to go through a few designers here to get the right one, but its definitely worth it! Make sure to pay extra for ALL of files like PNG, JPG, PSD etc... so that your next designer if needed, can add to or subtract from your design without having to start all over again.
I understand that some of this can be slightly overwhelming for some, so I suggest to try as much as you can do on your own, but if you do get suck an need some assistance, feel free to contact me. Depending on you Membership, you’ll get a 30 minute, 1 hour, or 2 hour Power Mentoring Session to walk you through any obstacle that you may come across
Getting your name out is going to be hard work, think marathon and not a sprint. In this video i'm going to give a little insight on how to approach festivals.
It's important to reach out to your local community. One place the literally defines community is your local church. This is a great place to let people know about product and or services.
This is where you get the client in your chair to try on hair. I’ve experience cases where I tried hair on a few ladies, and they didn’t want to take it off. They went home wrapped up!!!
Always have flyers and sample bundles on hand, I don’t care where you are in the world. Opportunity is the name of the game. The more people you run into and show your physical product to, the faster you make a name for yourself. Like they say, it’s not who you know, its who knows you do what you do!
Hair Salons- Walking into a salon is the thing to do to get yourself and your product out there. As you see, I may mention it several times because It’s just that vital to help build your business quickly. If they don’t want to buy the hair themselves, offer them an incentive to send their clients to you. Assure them that you guarantee your bundles will give their clients life and that you deliver. This will definitely win them over. If you saw that this is a shop the you could potentially do good business in, speak with the owner and see if you could strike up a deal, and maybe put your display in the corner for $2-300 per month and/or give them a percentage of sales. This is far more cheaper than opening your own facility.
Advertising works by repetition. Your customer may need to be exposed to a commercial or your advertising message three or four times before you take action. To reach this “viable frequency” radio advertising is often more cost effective than other media.
Get Customer Testimonials
Why? So your potential customers can hear from (and relate to) people just like them. A customer testimonial video entices your audiences, offers them a human story and a real person to connect with through voice, body language, emotion, and empathy. People trust who they see. The more they see you the more they trust you.
ADD CUSTOMER TESTIMONIAL VIDEO HERE
Team Up With Popular YouTubers but don’t pay too much. Normally they are happy just receiving the hair to review (which is still expensive to us). Try out 1 first and see how it works, if it works well, then do more. Make sure you have some type on contract based on what you want from them and what they want from you so there’s no misunderstanding
Trade shows can be a great way to expand beyond your circle of influence. If you're an extravert a trade show is perfect for you to network with people, if you're not an extravert, this is a great way to get out off your comfort zone. It's important for you meet people, shake hands and kiss babies, so why not start at a trade show in your industry.
Radio - Your market listens to the radio. The people who buy your product or use your service listen to the radio. In fact, close to 90% of the population listens to the radio. Radio is targeted. Each radio station is operated with specific market segments in mind, so despite there being many radio stations nationwide there are particular stations that target your specific market. Radio reaches your customer with frequency. Radio offers additional promotional opportunities.
Garage sales capitalize on similar tendencies. Most businesses have some amount of traffic passing by their location, and less visible outfits seek out advertising locations. A yard sign is an inexpensive method of capturing the attention of a passing audience. Yard signs have some clear advantages being that they are are cheap. Compared to a larger sign on your storefront, the cost is fractional. Which means you can afford more signs.
Webinar is an online meeting that combines some kind of educational presentation or training on the Internet. It is a one-way presentation of the instructor or speaker to the participants, who usually sign up for and pay for the webinar. There may be a question and answer session at the end. Webinars are very popular due to the fact they are inexpensive and easy to produce and can attract a large number of participants. The main advantage is that no one has to travel to get to a webinar or make any special arrangements or preparations. I believe a webinar has become the BEST ways to reach your audience FAST and share with them why they should choose you.